Anew
is the world’s leading mass market anti-aging skin care brand offering
breakthrough products infused with innovative technology at affordable
prices.
Avon revolutionized skin care in 1992, when
it was the first company to launch an anti-aging product containing Alpha
Hydroxy Acids, which was Anew Perfecting Complex for Face.
The Anew
brand boasts an assortment of skin care products that fight all stages of
the aging process, whether our customer is preventing the early signs of
aging in her 20s, or restoring the youthful texture of her complexion in her
50s. Anew is also well-known for pioneering products that serve as
at-home alternatives to professional cosmetic treatments.
Anew
‘s product portfolio includes
- ANEW
Clinical Derma-Full X3 Facial Filling Serum,
an ultra-concentrated, lightweight serum with a unique helix
formation that contains the injectable-grade Hyaluronic Acid to provide
visible volume restoration, and contouring and deep wrinkle filling
benefits.
- ANEW
Rejuvenate 24 Hour Eye Cream
is a dual eye system with SPF 25 to fight aging throughout the day.
Two creams, a day revitalizing cream and a night restoration cream, are
packaged in a dual-chamber jar and exclusively engineered to continuously
repair and protect skin against age damage in the delicate eye area.
- ANEW
Rejuvenate Night Revitalizing Cream is a
lightweight gel-cream that delivers the rejuvenating results of a
professional anti-aging facial.
- ANEW Rejuvenate Flash Facial
Revitalizing Concentrate is a concentrated
serum treatment with three times the level of the exclusive Revita Fresh
technology which helps increase cell-to-cell cohesion to help strengthen
the skin’s surface layers.
- ANEW
Clinical Advanced Dermabrasion System
utilizes aluminum oxide crystals and special polishing beads that
resurface and refresh skin to reveal a radiant and more youthful
appearance. Polyethylene polishing beads refine and refinish, while
advanced polymers conditions skin.
- ANEW Ultimate Contouring Eye
System, a dual-formula eye treatment
designed to recontour, repair and rebuild skin’s cellular structure for
dramatic, refining results and younger-looking eyes.
- Anew
Clinical ThermaFirm Face Lifting Cream,
a treatment with Triple Sonic Technology to firm, tighten and rejuvenate
skin to look smoother and revitalized—the at-home alternative to thermal
facelifts.
- Anew
Clinical Advanced Retexturizing Peel,
a ready-to-use retexturing treatment that peels away dullness and visible
age damage to restore skin’s radiance and youth.
- Anew
Clinical Eye Lift,
the first-ever dual eye treatment that “lifts” both the lower and
upper eye areas for dramatically younger-looking skin.
- Anew
Clinical Deep Crease Concentrate with Bo-Hylurox™
a powerful serum with a blend of natural, active ingredients. Formulated
with portulaca, Avon’s patented extract to make hard-to-treat creases (or
‘expression lines’) look more relaxed.
Anew Clinical Line and Wrinkle
Corrector, a skin care treatment that renews,
rebuilds and regenerates skin from within. Quadruple-Patented Technology
Derma-3X Technology™ stimulates production of the three key dimensions of
age-vulnerable skin.
 Avon
Solutions is Avon’s mid-tier skin care line of facial and body
treatments formulated to meet our customers’ unique skin needs. Offered at
slightly more affordable prices than the Anew brand, Avon
Solutions products are infused with the Avon Daily Skin Allowance, a
unique combination of nutrients and supplements developed by Avon that helps
women maintain healthy skin.
In 2006, Avon Solutions introduced
Ageless Results, its first line of skin care products which includes
trickle-down technology, an adaptation of Avon’s world-class anti-aging skin
care technology.
Avon Solutions’ product portfolio includes:
- Avon Solutions
a.m./p.m., a dual-chamber skincare system that includes a
separate cleanser and moisturizer. Both the cleanser and the moisturizer
have dual chambers with one side for morning and the other side for
evening. The moisturizing technology features a light-activated delivery
system triggered by an increase in environmental stresses like sun
exposure; free radical fighting antioxidants including vitamin E and C to
help counteract skin damaging environmental aggressors; and SPF
protection. Solutions a.m./p.m. is currently available in two routines:
Total Radiance for normal to combination skin, and Maximum Moisture for
dry skin.
- Ageless
Results, Avon’s new anti-aging line of products formulated
with soy, vitamin antioxidants and peptide to help restore the nutrients
that aging takes away.
- Super Shape
Anti-Cellulite and Stretch Mark Cream, the first
dual-action treatment that works to visibly diminish the look of cellulite
and stretch marks, immediately leaving skin feeling firmer and tighter.
- Slim and Sleek Leg Perfector,
a treatment infused with naturally derived plant extracts, including alpha
complex to help boost skin’s resiliency, carnitine to help energize skin,
and sunflower seed extract to help protect skin’s firmness.
- True Pore-Fection, a skin
care line of lotions and cleansers for oily and combination skin.
- Hydro firming, a skin care
line of lotions and cleansers for dry skin
Advance Techniques
salon-quality
products serve the needs of every hair type, age group and ethnic
background. As a recognized hair care brand among Avon customers, Advance
Techniques delivers a wide range of shampoos, conditioners and styling
products.
Advance Techniques launched in 2000,
offering a broad selection of high performance hair care products to
accommodate a diverse consumer base. Since then, Advance Techniques
products have been reformulated to include Creatine, an essential skin care
ingredient that strengthens and repairs hair from root to tip. Creatine also
protects hair against damage caused by heat styling and chemical processes.
Advance Techniques
offers shampoos, conditioners and styling products in the following four
hair care categories to meet the needs of every woman.
Volume and Texture,
formulated with Creatine Plus Amino Peptides to plump fine, lifeless hair.
Straight and Sleek,
formulated with Creatine Plus Silicone Smoothers to tame and
illuminate out of control hair for a smooth polished look.
Color Protection,
formulated with Creatine Plus an Anti-Oxidant & UV Filter Complex to
protect the brilliance and health of color-treated hair.
Daily Results,
formulated with Creatine plus-Pro-Vitamin B5 to help improve the
condition and manageability of hair.
Intense Repair,
formulated with Creatine plus Hyaluronic Moisture System to treat and repair
dry, damaged hair.
As the world’s largest manufacturer of mass market perfumes, Avon offers
affordable scents with upscale packaging so that all women can enjoy the
Avon fragrance experience.
Originally known as The California Perfume Company, Avon began its
fragrance legacy in 1886 when it introduced Little Dot Perfumes.
Since then, blockbuster icons like Little Black Dress, Far Away, Sweet
Honesty, Rare Gold and Imari have been legendary among our
customers.
In 2004, Avon launched its first prestige fragrance trilogy Today,
Tomorrow, Always, supported by Avon spokeswoman Salma Hayek. Avon’s
prestige fragrance collection is well-suited for the customer who is willing
to spend more on her fragrance.
Avon also manufactures fragrances for men. In 2006, Avon launched
Derek Jeter Driven its new fragrance by baseball star Derek Jeter. Other
popular fragrances for men include Blue Rush, Black Suede and
Wild Country.
Several of Avon fragrances for both men and women extend to a line of
ancillary products such as body creams and lotions.
Avon fragrance portfolio includes:
- Christian LaCroix Absynthe,
a new Oriental Green scent exclusively designed by Christian Lacroix for
Avon. Its top notes include absinthe extract, golden freesia and green
anise with midnotes of orchid, saffron, and narcissus nectar. Antique
wood, ebony musk, myrrh and amber create this fragrance’s smoky dry down.
- U by Ungaro for Her
and U by
Ungaro for Him, was designed exclusively for Avon by haute
couture designer Emanuel Ungaro. U by Ungaro for Her carries an alluring
scent made up of fresh blossoming florals surrounded by sensual blonde
woods and is packaged in the shape of a soft pink hourglass. U by Ungaro
for Him blends an airy crispness that leads to a sophisticated blend of
rich, textural woods and is packaged in a sleek rectangular shape paired
with translucent glass.
- Christian Lacroix Rouge,
was exclusively created for Avon by haute couture designer Christian
Lacroix is a bold floral chypre based on natural Patchouli Heart,
contrasted with an exhilarating introduction of Spanish carnation and
energizing white pepper.
- Derek Jeter Driven,
the new fragrance for men (www.avon.com/derekjeter)
- Extraordinary which combines the richness of chocolate
truffles and the sparkling effervescence of champagne
- Today, Tomorrow, Always,
Avon’s first prestige fragrance trilogy promoted by Avon spokesperson
Salma Hayek.
M-The Men’s Catalog, is Avon’s
brochure exclusively for our male customer showcasing Avon’s collection of
personal care products for men. The Men’s Catalog, published
quarterly in the United States, was introduced to meet the needs of a
consumer base with a growing interest in grooming products.
Since its launch in 2004, The Men’s Catalog, has expanded to
include skin care brands for men, such as PROSport Daily Performance
and PROExtreme Maximum Performance which offers products for all skin
types. Also available in the The Men’s Catalog are fragrances and
ancillary products such as after shave lotions and gels, and hair and body
washes. The Men’s Catalog also features an array of watches
and apparel, gadgets and tools.
To support the The Men’s Catalog, Avon has developed partnerships
with well-known names and personalities to gauge the interest of the male
consumer. In 2006, Avon announced a marketing alliance with baseball star
Derek Jeter to create his new men’s fragrance Derek Jeter Driven,
sold through The Men’s Catalog as well as Avon’s core brochure.
The Men’s Catalog has also affiliated with popular brands such as the
National Football League and NASCAR.
Avon’s product lines and products for men include:
PROExtreme Maximum Performance,
a line of moisturizers, lotions and deep cleansing washes to fight problem
skin.
PROSport Daily Performance, a line
of skin care and shaving products that meets men’s daily grooming needs.
Derek Jeter Driven,
the new fragrance for men
Blue Rush,
a fresh aquatic fragrance energized with ocean mist, crisp basil and
tropical woods.
Black Suede,
a confident and smooth fragrance with warm woody notes and a hint of
leather.
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Avon Color
is Avon’s flagship global color cosmetics brand which offers a variety of
color cosmetics products, including foundations, powders, lip, eye and nail
products. Avon Color’s palettes contain shades that suit the skin
tones of women of all ethnicities.
Avon Color
provides superior innovation and high-technology in its products to deliver
beauty and treatment-related benefits that make women look and feel their
best. Avon Color has over the decades brought scientific advances to
the beauty market with the launch of hit products such as Glimmersticks
eyeliners and lip liners, slim-line mechanical color pencils that allow
for a smoother application, and Glaze wear Liquid Lip Color, which
contains patented Thixotropic Gellant System that moisturizes lips with
Vitamins A, C, and E
Avon Color’s
product portfolio includes:
Mistake Proof
Mascara is the first-ever mascara with a built-in “mistake”
eraser. This multi-benefit mascara provides volume, length and lift on one
end and a gel “eraser” on the other end to undo mascara mishaps.
Pro-To-Go Lipstick
with its breakthrough design allows opening, applying and closing the
lipstick all with one hand. With one slide of a button, Pro-To-Go Lipstick
gives luscious color and hydrating lip care.
Jillian Dempsey
for AVON Professional Collection, a new line of makeup that will
leave you looking like you go to a professional make-up artist. The
collection includes:
- Kohl Eyeliner
with Smudger, a creamy eye pencil that can be used as a liner
or a shadow to create smoky eyes. Available in Black, Plum, Navy
and Dark Brown.
- Eye shadow
Trio, a palette containing two powder shadows to add dimension to the
eyes and one cream formula to apply over the lids as a highlighter/base.
Available in Ice Shimmer, Lavender Mist, Antique Bronze and
Pebble Wash.
- Lash
Professional Mascara, a dual-ended mascara featuring the
Extreme Volume formula and Perfect Wear waterproof formula. Available
in Black, Brown, Brown Black and Burgundy.
Super SHOCK
Mascara, Avon’s biggest-ever, flexible bristle brush gives the
maximum amount of mascara in just one dip. Each formula contains unique
micro fibers that expand and plump lashes, creating bold, dramatic lashes.
Avon Super SHOCK Mascara is currently available in Black, Brown Black,
Brown and Navy
Beyond Color
is a leading anti-aging color cosmetics brand enriched with sophisticated
ingredients and Avon’s patented technology to improve and enhance skin’s
texture around the eyes, cheeks and lips. Beyond Color combines the
benefits of anti-aging technology and an expansive color palette of
radiant hues that suit the skin tones of women of all ethnicities.
Beyond Color
uses exclusive technologies such as Vita Color Complex, which helps
boost cellular energy to smooth lines and wrinkles and firm and tighten
skin. Other technologies used in Beyond Color products include Skin
Lift Technology which contains a 3D polymer to tighten skin, and the
Retinex Plumping Complex which contains retinol to exfoliate and restore
skin to its more youthful counters.
Beyond Color’s
product portfolio includes:
- Avon
Beyond Color Plumping Lip Color SPF with Double the Retinol,
a lipstick formulated with a double dose of Retinol to help stimulate
collagen renewal for lips that are firmer, youthful and more supple in
appearance.
- Avon
Beyond Color Lip Recovery Cream, an Avon innovation, a
full color lip balm that instantly reduces the appearance of chapped
lips. Beyond Color Lip Recovery Cream is the first of its
kind to combine treatment and color in one remarkable lip product,
providing sumptuous color that re-texturizes and reconditions lips.
- Avon
Beyond Color Radiant Lifting Foundation SPF 12, a
foundation with exclusive skin-lifting ingredients works to tone, firm
and lift while liquid vitamin-enriched color blends seamlessly with your
skin for a naturally flawless, radiant look
Skin So Soft, is one of Avon’s
best-loved brands offering a line of bath and body products for all skin
types. Since the launch of the brand’s famous bath oil in 1961,
Skin So Soft has evolved over the years
to an extended line of brands that include Daily Moisture, Renew &
Refresh, Soft & Glow, Fresh & Smooth and Soft & Firm that provide
skin smoothing and skin caring benefits.
Skin So Soft
has also expanded
beyond bath and body care with the launch of products that help protect
against insects. This led to the development of the
Skin So Soft Bug Guard PLUS line of products that use
IR 3535 in 8 DEET-free formulations that are easy to use for the whole
family.
In February 2007, Avon will launch Skin So Soft
Fusions Dual Softening Body Wash, the first body wash that
fuses an exfoliating formula with an ultra-conditioning cleanser.
Recent Skin So Soft products include:
- Avon Skin So Soft Fusions Dual Softening
Body Moisturizer,
is dually formulated to help skin
maintain optimal hydration from above and deep within skin’s surface. One
formula softens and smoothes the surface of the skin while the other works
to fortify deep within skin’s surface to create a special hydrating
cushion. Available in Soft & Sensual, Soft & Nourish, and
Soft & Replenish.
- Skin So Soft Bug Guard IR 3535 Expedition
and Skin So Soft Bug Guard Plus Picaridin,
deliver long-lasting insect repellency and are available as pump and
aerosol sprays.
- Skin So Soft Bug Guard Plus IR3535
Unscented SPF 15 Sunscreen Spray, an
EPA-registered DEET-free SPF 15 aerosol.
- Skin So Soft Satin Glow, a
daily body moisturizer that gradually develops a natural, healthy summer
glow.
- Skin So Soft Fresh & Smooth,
a line of hair removal products such as shaving gel and waxing kits to
effectively remove hair, leaving skin silky and smooth
Avon Naturals is Avon’s popular line
of value-priced bath and body care products. Dermatologically tested and
fragrance-screened, Avon Naturals
products are safe for all skin types.
Avon Naturals offers an array of
gentle, moisturizing cleansers, lotions, and body sprays and shampoos that
create a light bath experience and are available in a variety of
refreshing scents such as lavender and chamomile, gardenia, raspberry,
peach, and cucumber melon.
In 2005, Avon launched Avon Naturals Skincare,
a line of products formulated with Bioseed Complex™, a unique blend of
grape seed, neem seed, and sunflower seed extracts to clean, soothe and
protect skin.
Avon Naturals’
product portfolio includes:
- Naturals Tea Tree and Grapefruit Gel
Face Cream, a light cream that softens and hydrates skin.
- Naturals Peach and Almond Milk Face
Scrub an exfoliant that removes dry flaky skin to reveal
a glowing complexion.
- Naturals Lavender and Chamomile Shower
Gel, Body Lotion and Body
Spray gently cleanses and calms skin.
- Naturals Black Cherry & Nutmeg Shower
Gel, and Body Lotion
cleanses and soothes skin.
- Naturals
Shampoos and Conditioners,
effective shampoos and conditioners available in poppy seed and
almond, ginger and mango, pink grapefruit and rose, scents.
- Naturals Anti-Bacterial Liquid Soap,
available in cucumber melon, peach, gardenia and vanilla.
Avon Wellness
provides rejuvenating
health and fitness products that promote a well-balanced lifestyle. Launched
in 2000, Avon Wellness embraces the philosophy of inner as well as
outer beauty and the well-being of mind, body and spirit. Avon Wellness
products are available in all of Avon’s markets across the world.
Customers can choose from a wide selection of products that include
Vit Advance vitamins and Healthy
Remedies treatments which soothe mild ailments related to muscle ache
and the common cold. Also included in the Wellness portfolio are
teeth whitening treatments, and accessories for sleep, bath and shower, such
as pillows, showerheads and body brushes.
In addition, Avon Wellness also offers Planet Spa mud
masks, body butters, and exfoliating scrubs, which help create the perfect
at-home spa experience.
In 2005, Avon expanded its Wellness line when it partnered with
the popular fitness franchise Curves. Through the Avon brochure,
customers will find a host of Curves-branded exercise videos and
DVDs, as well as fitness apparel, accessories and comfortable footwear that
support a physically active lifestyle and healthy eating. To learn more
about Curves go to
http://www.curves.com/
Avon Wellness products includes:
- Avon’s liiv botanicals, a
personal care line formulated with Plant Essence Technology™, which
captures active plant extracts to smooth and protect skin. All liiv
botanicals formulas are infused with botanicals to rejuvenate and nurture
skin.
Avon’s liiv botanicals includes:
- liiv botanicals Body Butter,
a richly textured, hydrating body balm that quenches the skin’s thirst
for moisture.
- liiv botanicals Face Serum,
a serum created to reawaken the appearance of youth and is
formulated to visibly lift the skin and enhance brightness.
- liiv botanicals Hand Cream,
a moisturizing cream, with Plant Essence Technology, protects
skin against dryness while softening and smoothing.
- liiv Botanicals Vitalizing Eye Cream—is
created with Plant Essence Technology™ and
formulated to gently treat and care for the delicate eye area.
- Avon Healthy Remedies Celadrin™ Pain
Relief Cream, a soothing, penetrating cream designed to
ease aches and pains associated with arthritis and over-worked muscles.
Avon's burgeoning global direct-selling beauty business,
mark.
TM is the number two trend brand in the world and focuses on the
fast-growing market for young women. mark. is the beauty brand that
celebrates remarkable young women who are making their mark in the world.
mark's vision is to provide young women
with an engaging product line, a direct-selling opportunity, and a unique
brand experience that engages them in a world of community, participation
and empowerment.
mark. provides a unique earnings
opportunity by tapping directly into young women's existing and daily beauty
rituals. The product line of cosmetics and related products offers fun,
fresh, modern packaging; affordable pricing; and unique products offered in
their own separate "magalog," featuring editorial material pertinent to
young women. |
